True Base Trading (Pvt) Limited is a small business involved in the procurement and supply of veterinary and agricultural chemicals. Started by an energetic former Veterinary Officer Mr Zvaita in 2007, the business is now in a position to open a fully fledged retail outlet in the farming town of Chivhu in Mashonaland East province of Zimbabwe. Mr Zvaita’s model is based on bringing essential veterinary chemicals out to the farmers, delivering products and offering technical support
as opposed to the existing model where most of the major suppliers are based in large towns. True Base’s strategy is paying dividends as they have registered impressive sales growth, allowing its owners to make a decent living and gear up for the next phase of growth.
The upturn of the economy and the proliferation of small scale farmers affords the business vast market potential and substantive long term demand for its products.

Why Invest:

• An average mark up of 80% on cost of sales.
• Business owner has 30 years experience in this field.
• Vast immediate and long term demand for products that are essential to livelihoods of customers.

The barrier to entry for other small players is the requirement for a drugs permit from the Medicines Control Authority of Zimbabwe, giving the business a substantial advantage over upstart competitors. Key products True Base sells include:

Chemicals in tick control
Vitamins
Injectible Antibiotics
Soluble Antibiotics
Dosing Remedies
Wound Dressings
Wound Sprays

The governments controversial land reform programme has resulted in the emergence of large numbers of small scale farmers who depend on True Base’s products to keep their livestock and crops healthy. This has in turn resulted in increased demand for both veterinary and crop chemicals. Opportunities also exist to sell products in countries within the region such as Malawi, Mozambique, Zambia, and Angola.